Introduction
In the demanding world of luxury goods, haute couture, prestige watchmaking and jewelry, mastery of time and logistics is as much a strategic lever as it is an image issue. Whether they are designers, historic houses or international groups, luxury players operate in an ecosystem where punctuality, discretion, absolute security and operational flexibility are prerequisites.
It is in this context that private aviation has emerged as an essential solution. Not only does it meet the need for fast, flexible mobility, it also ensures ultra-secure transport of key people, unique items, confidential collections orprecious samples.
Whether it’s to join Fashion Week in Milan, discreetly transfer a fine jewelry collection between Paris and Geneva, or rush a team of models and designers to a shoot in Dubai, private jet charter becomes a tool for operational excellence.

Events and situations covered by private aviation
In the world of luxury goods, fashion, jewelry and watchmaking, some unmissable events require complex, sensitive logistics with no margin for error.
AEROAFFAIRES accompanies its customers in all these demanding fields, mobilizing airborne solutions adapted to each business scenario:
- Fashion Weeks in Paris, London, Milan and New York: chartering multi-segment private jets, enabling creative teams, models and general management to travel to several capitals in the space of a few days, with an unrivalled level of comfort, confidentiality and flexibility.
- International shootings: organization of private flights to isolated or difficult-to-access destinations (private islands, deserts, protected natural sites), guaranteeing secure transport of teams, collections and sensitive accessories, while transforming the jet into a mobile and confidential workspace.
- Watch and jewelry shows: management of transport to Baselworld, Watches & Wonders, Dubai Watch Week, with secure private jet charters for executives, VIPs, exhibits or prototypes, ensuring punctuality, enhanced security and discreet logistics.
- Collection launches, press tours, boutique openings: tailor-made event flights, enabling brands to optimize their international travel, with on-board private presentations, exclusive meetings and high-end immersive experiences.
- Ultra-confidential private events: organization of special missions by private jet, guaranteeing absolute discretion for confidential appointments, sensitive meetings or private trips for executives and VIPs.
- Urgent logistics: express delivery of collections, accessories and prototypes.
Private aviation, the logistical backbone of haute couture events and fashion shows
Travel for models, designers and production teams
The international calendar in the luxury goods sector means that VIPs, creative teams, models, photographers, stylists, make-up artists and artistic directors have to travel intensively, often in opposite time zones, and in contexts where punctuality and flexibility are absolute priorities.
In this context, the chartering of private jets makes it possible to set up group flights or tailor-made tours, with optimized schedules and multi-destination itineraries, with no break in rhythm. Teams can reach several shows, shoots or fittings in the same week, without the hassle of commercial flights, while maintaining a comfortable and confidential working environment on board.
During Milan Fashion Week, AEROAFFAIRES organized several dedicated flights from Paris and London, enabling fashion house teams , models and other VIPs to ensure their presence at several key events in less than 48 hours, while benefiting from on-board space for last-minute alterations, rehearsals and briefings.

Credit: Grazia
Secure, confidential transport of high-end jewelry and timepieces
High-value transport management: security, discretion, insurance
In the ultra-demanding prestige jewelry and watchmaking sector, the secure transport of timepieces is as sensitive as it is strategic. A rare gem, a one-of-a-kind watch, a diamond set, an exceptional private collection: every move is a delicate, high-risk operation that cannot be compromised in terms of confidentiality and security.
The private jet, with its restricted access, controlled environment, hand-picked personnel and specific safety protocols, offers the ideal setting for these delicate transport missions.
At AEROAFFAIRES, we mobilize tailor-made operations, integrating :
- Discreet identity checks
- Secure routes to protected private terminals
- Presence of authorized security agents
- Insurance adapted to the declared value of the goods transported

Urgent logistics: express delivery of collections, accessories and prototypes
In the worlds of fashion, jewelry andluxury watchmaking, certain situations demand absolute responsiveness. Whether it’s a prototype to be previewed, a forgotten accessory to be delivered in a hurry, or a unique piece to be displayed at an imminent event, every minute counts.
AEROAFFAIRES responds to these imperatives by mobilizing tailor-made air solutions, guaranteeing :
- Chartering of private jets available in less than two hours, ensuring immediate departures to the required destination.
- Onboard Courier (OBC) service: a professional courier accompanies the part throughout its journey, hand-delivering it on arrival, ensuring optimum traceability and security.
- Complete logistics coordination, including customs formalities, specialized handling and insurance adapted to the value of the goods transported.
These solutions enable luxury brands to maintain their high standards, even in the face of unforeseen circumstances, by ensuring rapid, secure and discreet delivery of their most precious items.
For example, during a photo shoot in South Africa, a French fashion house chartered a light jet specially configured to transport haute couture dresses, fragile accessories and models, to meet an urgent order from an international magazine. The direct flight from Paris to Cape Town enabled the team to deliver and shoot the collection in less than 72 hours, with no load breaks or risky handling.

Private charter and air concierge services for luxury brands
Personalized mobility for executives, brand ambassadors and VIPs
For executives of luxury brands, brand ambassadors, muses or VIPs, the challenge is twofold: to have access to an exceptional means of private transport, guaranteeing absolute comfort, while ensuring confidentiality, flexible schedules and maximum discretion.
The chartering of business or long-haul private jets makes it possible to reconcile these expectations. Whether it’s for a worldwide promotional tour, a private presentation to HNWI (High Net Worth Individuals) clients, or a prestige event, AEROAFFAIRES deploys solutions integrating :
- Personalization: Catering adapted to all types of diets, customized cabins (lounge areas, meeting tables, temporary dressing rooms, brand image)
- Ancillary services: concierge, security, ground transportation, organization of helicopter transfers if required

Ultra-secure transport by private jet
Private jet transport for fine jewelry or timepieces is not something you can improvise. Each mission involves :
- Dedicated assistance: an AEROAFFAIRES personal assistant follows the mission from start to finish, guaranteeing flawless fluidity and absolute discretion.
- Precise audit of the home or gallery’s needs
- Rigorous aircraft selection(light, medium or long-hauljets according to weight, volume and transport conditions)
- Confidential logistics coordination (limited, dedicated staff, discreet handling, optimized flight plan to minimize stopovers).
Some examples of our missions
In these specific cases, the private jet becomes a natural extension of the brand experience, a strategic tool for marketing activation and VIP involvement, but also a guarantee of absolute control over flows and schedules, even in complex or multi-country contexts.

A high-end Italian fashion house called on AEROAFFAIRES to charter a long-haul private jet as part of a world tour to present its capsule collection.
The program included targeted stopovers in four key luxury capitals: Tokyo, Los Angeles, Dubai and Paris, enabling the brand to bring together its ambassadors, VIP influencers and privileged customers at each stop, in confidential locations and outside the traditional media circuits.
The private jet has become an exclusive mobile space, guaranteeing total confidentiality, schedule fluidity and brand image enhancement, with on-board private presentations and tailor-made product discovery sessions.

For theopening of its new flagship boutique in New York, a historic French jeweller entrusted AEROAFFAIRES with the organization of air transport for its CEO and a select group of VIPs and international journalists.
The chartering of a dedicated private jet ensured direct travel from Paris, in a discreet and highly secure setting, while offering ultra-personalized on-board service, reflecting the company’s high standards.
This approach guaranteed the brand a controlled and exclusive presence at the event, in keeping with its upmarket positioning and its demand for confidentiality.

For the Geneva edition of Watches & Wonders, a major watchmaking house called on AEROAFFAIRES to charter a secure private jet from Geneva to Dubai. On board: a series of unique timepieces, previewed to VIP collectors at a private event.
Thanks to the direct flight by private jet, the watches could be transported in a very short time, with constant surveillance, no break in load, and arrival at a secure private terminal, avoiding any public display or unauthorized handling.
Why is private jet rental a strategic lever for luxury brands?
Time savings and logistical efficiency
In a world where every minute of delay can compromise a launch, presentation or key event, private jet rental becomes a strategic tool. By enabling immediate departures and tailor-made itineraries, and avoiding the constraints and hazards of commercial airlines, private jets optimize journey times, reduce load breaks, and secure the end-to-end logistics chain.
For management teams and designers, but also for exceptional pieces or confidential collections, it’s a guarantee of performance, without compromising on quality or safety.
Brand image and operational excellence
Mobility by private jet is also fully in line with theDNA of luxury brands: a quest forexcellence, mastery of detail, absolute discretion and flawless expertise.
More than just a means of transport, the private jet becomes a natural extension of the company’s image, a symbol of logistical mastery, but also a vector of differentiation in the eyes of customers, partners and the media.
Adaptability and responsiveness to the unexpected
Luxury brands operate in an unpredictable world, where last-minute changes are the rule, not the exception. A change of venue for a fashion show, an urgent private presentation in Singapore, a VIP client to be flown to Saint-Moritz: in all these cases, the private jet enables immediate reactivity, without depending on commercial programs or availability constraints.
It’s this strategic agility, combined with an ultra-premium level of service, that makes private jets an essential partner for the most demanding luxury brands.
In the fashion, jewelry,prestige watchmaking and luxury sectors, private aviation has become much more than a comfort solution. It has become a strategic lever for performance, image and operational excellence.
From Paris Fashion Week to the Geneva watch fairs, from private shoots in Cape Town to collection launches in Tokyo, private jets accompany, support and sublimate the international ambitions of luxury brands, offering them control, security, discretion and agility.
Why call on AEROAFFAIRES for your air transport needs in the fashion, jewelry and luxury sectors?
For over 30 years, AEROAFFAIRES has supported the most demanding players in the luxury industry, with an approach based on :
- Ultra-personalized service: a single, dedicated contact for each mission, from planning to disembarkation
- in-depth expertise in the logistical constraints specific to the luxury, fashion and jewelry industries
- A worldwide network of more than 8,000 aircraft, enabling you to select the most suitable aircraft for your mission with complete independence
- Tailor-made additional services: helicopter transfers, secure air freight, event flights, premium business ticketing, etc.
Whether you need to hire a private jet for a fashion show, organize a confidential transport of fine jewelry, or set up a multi-site VIP tour, AEROAFFAIRES orchestrates tailor-made air solutions for you, with the attention to detail, discretion and operational excellence that characterize the brands we accompany.
Contact our aviation experts 24/7, anywhere in the world, to study together a customized solution adapted to your business requirements.
Une question ? Contactez notre équipe

Isabelle CLERC
CEO AEROAFFAIRES

François-Xavier CLER
Founder AEROAFFAIRES
Our airline experts remain at your disposal to help you at every stage of your reservation.