In 2025, UHNWIs will prefer private jets to first-class travel

A transformation in travel habits

In 2025, ultra-high-net-worth individuals (UHNWIs) are gradually abandoning first-class air travel in favor of private jets. This shift is not a fad, but the consequence of a profound evolution in luxury, travel and the expectations of the global elite. The health crisis has redefined priorities: security, control, confidentiality and time optimization. Added to this are new trends in the luxury sector, focused on personalization, exclusivity and durability. All elements that commercial aviation, even first-class, cannot guarantee with the same intensity as business aviation.

Post-Covid: the need for control and security

The pandemic has had a profound impact on the way travellers think about their journeys. Avoiding crowds, reducing points of contact and controlling every stage of the journey have become enduring reflexes.

With a private jet, access to secondary airports means avoiding crowded terminals and queues. Schedules can be adapted to the customer’s needs, itineraries customized, and the plane becomes a private space, shared only with family and friends. Between 2020 and 2024, the use of private jets grew by almost 20% worldwide, a trend that is now set to continue.

Confidentiality, the core value of business aviation

In 2025, confidentiality is an absolute requirement for UHNWIs: business leaders, artists, top athletes and politicians. A first-class flight, despite its comfort, remains a shared space where anonymity is fragile.

On board a private jet, passengers can conduct strategic meetings, share family moments or simply rest without fear of being observed or interrupted. Discretion also extends to the digital: private jet operators implement enhanced security protocols, both for communications protection and itinerary management.

Time, the ultimate resource for UHNWIs

In the world of UHNWIs, time is undoubtedly the rarest luxury. And this is precisely what the private jet optimizes. By avoiding connections and flying directly to destinations that are difficult to reach by commercial flight, they can turn an entire day’s travel into just a few hours.

A trip between New York and a Caribbean island, for example, takes less than four hours on a direct private flight, compared with a full day on a commercial flight. This efficiency is also attractive for multi-stage trips, combining business, leisure and family life in a single itinerary.

Own your time, fly private.

Luxury in 2025: personalization and sustainability

Luxury is no longer defined solely by scarcity, but by the ability to offer a tailor-made experience. Where first class is limited to a standardized offer, private aviation allows you to choose every detail: cabin configuration, on-board gastronomy, lighting ambience or broadband connectivity.

The ecological awareness of UHNWIs is also playing a growing role. Private jet operators are investing in sustainable aviation fuel (SAF) and carbon offset programs. The aim is clear: to combine exceptional mobility with environmental responsibility.

Conclusion: the private jet, the new standard for exceptional travel

The shift from first-class to private jets illustrates a lasting transformation in the luxury travel market. Today’s UHNWIs are looking for mobility that combines security, confidentiality, efficiency and personalization. All dimensions that only private aviation can combine with the highest standards.

AEROAFFAIRES: your trusted partner

At AEROAFFAIRES, we’ve been meeting the expectations of the most demanding travelers for over 30 years. We offer a full fleet of private jets andhelicopters, integrated commercial ticketing for hybrid travel, and a strong commitment to carbon offsetting.

Each mission benefits from a dedicated consultant, guaranteeing discreet, personalized follow-up. Whether it’s a business trip, a family holiday or a transfer to an exclusive destination, we accompany you with rigor, confidentiality and flexibility.